EveryGuyed, Founded in 2006. Sold in 2011.

Founded and led men’s life/style blog network EveryGuyed to over 10 owned & operated sites attracting over 5,000,000 readers per year.

As seen on: 2 Dope Boyz, Abduzeedo, Apartment Therapy, Boing Boing, Bradford Shellhammer, Buzzfeed, Cool Hunting, Cool Material, Fubiz, Gear Patrol, GQ, High Snobiety, Incredible Things, Jezebel, Kottke, MTV, NME, NY Mag, Spike, Site Inspire, The Awesomer, Trendland, Village Voice, XXL.


A Men’s Life/Style Network

Over 10 owned & operated sites, catering to men’s interests including: humor, video games, women, sneakers, art, grooming, and fashion.


Dynamic Templates

A publishing process enabling editors to quickly launch and test new verticals, departments, and story types on repurposable WordPress templates.



Viral Illustrations

A series of organic marketing campaigns based on highly shareable pop culture illustrations, including a Simpsons-themed take on hip hop culture entitled “No Homer.”


Clive, the Photogenic Mascot

A loveable plush buddy created for EveryGuyed’s flagship magazine, Format. Clive was invited to all of our events, most frequently spotted schmoozing with clients at event photo booths. He’s the charmer that helped Format organically end up on thousands of Facebook pages 😉


Branded Events

Format’s events were attended by thousands of patrons at Toronto’s best nightclubs and a handful of other locations outside of the city. Our largest included a two day photography exhibit at MAGIC tradeshow that garnered over 115,000 visitors.


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