EveryGuyed, Founded in 2006. Sold in 2011.
Founded and led men’s life/style blog network EveryGuyed to over 10 owned & operated sites attracting over 5,000,000 readers per year.
A Men’s Life/Style Network
Over 10 owned & operated sites, catering to men’s interests including: humor, video games, women, sneakers, art, grooming, and fashion.
A publishing process enabling editors to quickly launch and test new verticals, departments, and story types on repurposable WordPress templates.
A series of organic marketing campaigns based on highly shareable pop culture illustrations, including a Simpsons-themed take on hip hop culture entitled “No Homer.”
Clive, the Photogenic Mascot
A loveable plush buddy created for EveryGuyed’s flagship magazine, Format. Clive was invited to all of our events, most frequently spotted schmoozing with clients at event photo booths. He’s the charmer that helped Format organically end up on thousands of Facebook pages 😉
Format’s events were attended by thousands of patrons at Toronto’s best nightclubs and a handful of other locations outside of the city. Our largest included a two day photography exhibit at MAGIC tradeshow that garnered over 115,000 visitors.
Thanks for checking out EveryGuyed.