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UNHCR – Reimagining Zahra’s World – The Ultimate Photoshop Battle for Good

To overcome donor apathy and raise money for its Winter Assistance campaign for refugees, the UNHCR turned to Photoshop and Reddit. Because the 8 million Reddit users have a reputation for using their creativity and Photoshop skills to recreate imagery, the organization asked Reddit users to participate in a Photoshop Battle for Good. They shared a photo of a six-year-old refugee named Zahra and asked users to re-imagine what Zahra’s winter and broader life might be like if she wasn’t a refugee.

The campaign helped paint refugees in a better light, boosted donations for the campaign, and raised enough money to buy Zahra and her family a new home.