Brazil’s largest furniture chain, Tok&Stok, teamed up with Pinterest to integrate in-store and online interaction, with Pinlist, a real world “Pin it” button that was placed on hundreds of the brand’s products. While browsing any of the chain’s stores, a Pinterest user could press the real Pin it button and the liked item would go directly to their Pinterest board. Not only did Tok&Stok turn their store into a giant Pinterest board, but also turned each customer’s board into a digital Tok&Stok showroom.