To boost their social media presence and expand marketing opportunities, Peugeot created a Pinterest profile and showcased their cars in a visually appealing way that emphasized the car’s strongest features and invited people to pin on them. For example, the Peugeot Boxer, which “can fit the biggest things in the world.” People naturally responded by pinning pictures of the big things they would put in the Boxer, like the biggest man in the world, or giant hamburger.