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Nike – Chalkbot

Fighting cancer is a long, hard, and uncertain battle, made a little easier by having supportive family and friends around you. Nike supported the LiveStrong Foundation by designing a robot that could print chalk messages on the road during the Tour de France. The grueling race is emblematic of the daily struggle of someone living with the advanced stage cancer, so Nike and LiveStrong invited people to tweet and text messages of support to cancer victims via #chalkbot. These messages were then printed by chalkbot during the race.