With a six-second long video feed maximum, home improvement company Lowe’s wondered how it could use Vine to help people improve their homes in just six seconds. The brand created fun and quirky six-second films based on the company’s “how-to” tips, with the production being like the Vines themselves—fast and simple.

Filmed with an iPhone and a $5,000 budget, the campaign made Lowe’s a sensation on Vine and garnered 15 million earned impressions.