When Lowe’s Home Improvement opened their first Manhattanbased stores, they knew that they needed an innovative means for reaching busy New Yorkers. Having already created the successful Fix In Six videos on Vine, the company upped that campaign to tailor the Vines to New York City living to prove the company had urban home improvement skills. The brand featured the live uran home Vine films inside store window displays on 6th Avenue, and marked out spaces to allow viewers to film the Vines to share on their own social media platforms.