There are few global brands that can communicate without using their name or logo and still be instantly recognizable. Whether through confidence or curiosity, KFC checked the iconic status of their “11 secret herbs and spices” slogan by obscuring it in a semantic riddle on Twitter to see if anyone noticed. The company updated their Twitter account so that they were only following 11 other accounts—six men named herb and the five original Spice Girls. When one Twitter user noticed, the revelation went viral.