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Footlocker – Horse With Harden

Footlocker helped basketball fans get closer to their favorite players by letting them play virtual HORSE with NBA star James Harden. Fans shared videos of their shots on social media with the hashtag #horsewithharden, and Harden tried to match the shots on a live stream. The hashtag reached 61 million people, boosted Footlocker’s home page traffic by 1,000%, and upped YouTube subscriptions by 350%.