CATEGORIES
Back to list
Back to list

Advertisers Without Borders – the Children Notwork

Advertisers Without Borders initiated a campaign on LinkedIn designed to raise public awareness about child labor and show how LinkedIn inadverently supports child labor due to its lack of user age limitations. The charity created 50 fictional LinkedIn profiles of child laborers and of 10 companies from around the world which distinctly use child labor. This connected the children and companies to hundreds of thousands of users through a professional request sent from their site. LinkedIn users receiving requests to connect were forced to either accept the reality of child labor or continute to ignore it.