People are prone to missing visible clues even when consistently presented over and over again. Such was the case of fake Instagram influencer Louise Delage, who had a drink in her hand in every single post, a fact that went unnoticed until the campaign was revealed to show how easy it is to miss the signs of alcoholism and addiction. #louisedelage trended in France, earning more than 500,000 shares, 110,000 followers, and generating 1 billion media impressions.