U, one of the largest grocery store chains in France, used the power of Snapchat to highlight the freshness of its seafood offerings. Frest Stories documents the fish’s journey from fisherman to sales manager to U’s seafood section. In-stores shoppers can scan a Snapcode placed on the seafood’s origin label to watch a Snap detailing the fish’s journey to the supermarket fish counter. The campaign provides further evidence supporting freshness, as Snapchat Stories only last 24 hours.