To address misrepresentation of female-identifying individuals and unrealistic beauty standards in mainstream media, Dove created a campaign that called for women to submit their untouched photos to be used as stock photography. The campaign generated more than 5,000 photos of “real” women from 39 different countries and billed it as the largest stock photo library created by women. With no digital retouching and highlighted by positive image metatags, the photos are available to all advertisers and media worldwide.