What would it really feel like to put yourself in Michael Jordan’s actual shoes, and not just a pair of Nike Air Jordans, asked the brand during its 30th anniversary tour in China. Thousands of Weibo users tweeted their response to the question “what makes you Jordan,” and the top 30 were evolved into a large mural by Hong Kong artist Michael Lau. Visitors to the Air Jordan site could then interact with the mural digitally by using their phones to navigate the wall and read the messages that inspired it.