The Gatorade dousing is standard fare for winning NFL football coaches at the end of the Superbowl, so why not let the fans share in the celebratory dunking, too? With the hashtag #GatoradeDunk, the company created a filter that lets Snapchaters get a virtual dousing and share the snap with their followers. The campaign generated more than 8 million Snap videos, which garnered more than 165 million platform views.