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Lowe’s – In a Snap

Using Snapchat Stories, Lowe’s developed a series of snaps that allowed users to hammer, drill, and chisel their way through a complete DIY project by tapping in the correct place. Each story was shot overnight in the app and uploaded live. An arrow directed users where to tap, and in just 10 seconds–a relative snap–a user could build a study nook, replace a backsplash, make a mudroom, or complete dozens of other DIY projects.