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Duchenne Muscular Dystrophy (DMD) Charity – the Most Powerful Arm Ever Invented

DMD Charity Save Our Sons created a campaign designed to encourage the Australian government to match money raised for clinical trials by creating an online-generated bionic arm that would sign a petition on users’ behalf. The arm is symbolic as loss of arm strength is an early symptom of the disease. With social media outreach and access to the arm, the campaign reached 20 million people and generated enough signatures to spur government consideration, as well as additional donations for the charity.