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Adidas – My Neo Label

Adidas let users design their own clothing with a Snapchat lens displaying a video of models wearing white items from the brand’s “Neo” line to serve as a blank canvas for users’ touch-oriented color styling. Adidas chose four winning designs and flew the winning designers to Germany to work on the designs for real and then relaunched the new color Neo Line on Snapchat with links to purchase the new designs.