As a “magnum opus” to President Donald Trump’s greatest works of art —his tweets—the Daily Show created travelling, pop-up exhibits of the president’s tweets. The pop-up museum proved so popular that the effort was expanded to create a virtual museum that can be accessed online.
Promoted, naturally enough, on Twitter and other social media, The Donald J. Trump Presidential Library earned the Daily Show 480,000 engagements and 336 million impressions.