Disney relied on Twitter to promote its new streaming video service—Disney Plus—with a 10-Tweet campaign that showcased how the service offers more streaming variety than its competitors because the service offers content from five brands—Disney, Pixar, Star Wars, Marvel Studios, and National Geographic. Characters from various productions, such as Disney’s “Aladdin,” Pixar’s “Finding Nemo,” and Marvel’s “Avengers,” tweeted at each other and started a Twitter thread that captured the attention of millions and helped generate 10 million subscribers.