One man’s trash is another man’s treasure. Krylon wanted to show how worthless things you own can become more valuable by spray painting them, so they visited over 127 yard sales to buy old things, repaint them and sell them on Pinterest.

The campaign generated over 270 million impressions and sales of their spray paints spiked over 300%, on top of the profit they made from re-selling all of the secondhand items in the first ever Pinterest yard sale.