We all want to look youthful and maintain our vitality as we grow older. To reinforce that Evian water supports your body’s youth, the brand made an ad in which CGI babies did all sorts of crazy stunts. The babies were drinking Evian water and rollerblading, breakdancing and goofing around as if they were teenagers, to the soundtrack of Sugarhill Gang’s “Rapper’s Delight”.

Roller Babies had a total of over 102 million views, over 54,000 comments and tweets, and led to 500,000 Facebook subscriptions. 25% of people that saw the ad claimed they would drink Evian water more often.