Deodorant solves the sweatiest situations. As part of their long-running campaign, Old Spice recorded an interactive video in which Terry Crews, former NFL player and actor, plays various instruments with his muscles. By pressing different buttons on the keyboard, viewers could make Terry sweat like a maniac by using him as their instrument.

The ad had two million views in the first two days and Old Spice sales jumped 107% during the campaign.