Global brands traditionally rely on retailers to sell their products; as a result they’ve missed out on directly connecting with their consumers and the additional revenue that comes with direct-to-consumer sales.

Nike relaunched Nike.ID.com as a next-generation ecommerce experience where you could custom-design, personalize and purchase footwear and clothing. It united the Nike ID brand globally and solved the scarcity problem for regions where there was no brick-and-mortar presence. The site offers consumers a slick, intuitive navigation through the whole customization experience, streamlined into a clear four-step process.