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Dominos – Emoji Order

Emojis are convenient communication tools, allowing us to express something with one symbol instead of many words. Dominos launched a Twitter-based campaign in which you could order a pizza by simply texting or tweeting the pizza emoji.

Over 500 people signed up on the first day and the brand earned a lot of media coverage. It was awarded the most breakthrough idea of the year at the Cannes Titanium Grand Prix.