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Burger King – McWhopper

September 21 is World Peace Day, a UN recognized holiday promoted by many nations and a day of temporary ceasefires in wars. Burger King saw this as a great opportunity to put aside their beef with their biggest rival, McDonalds. They asked McDonalds to build a McWhopper with them and suggested they donate sales to the non-profit, Peace One Day. McDonalds rejected the idea, but that didn’t stop people from creating their own McWhoppers and sharing them on social media.

Burger King’s stunt resulted in 8.9 billion media impressions, 220 million earned media and, most importantly, a 40% increase in World Peace Day awareness.