We all feel pride about where we come from, some of us on a global stage. N.W.A.’s “Straight Outta Compton” was an ode to the group’s humble beginnings and the debut album that brought them to fame in the late 1980s. To promote the 2015 biopic of the same name, straightouttasomewhere.com gave everyone the opportunity to rep their own city using a meme generator.

In the same weekend the meme trended as a number one topic across Instagram, Twitter and Facebook. Nearly 9 million memes in total were created, including some from major celebrities, even the White House, and the campaign reached more than 1.2 billion people worldwide.