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Office Max – Elf Yourself

At Christmas we reconnect with family and loved ones, send cards, give presents, and like to get a bit silly. OfficeMax made elfyourself.com, a website where you could create a special Christmas card by uploading faces of yourself, friends or family onto dancing elves. You could post the video to other sites or save it as a personalized film. The website became a viral hit in 2006, and OfficeMax decided to relaunch it for the following Christmas season.

elfyourself.com had 193 million visits and 122 million people made custom elves and messages. More importantly, over one third of site visitors reported that the website influenced their decision to visit the store.