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Expensify – Expensify This

Doing your expenses is tedious and time-consuming. Expensify dropped their first ever ad campaign and showed just how cool expense management can be. The campaign included the world’s first music video you could expense, a rap song featuring 2 Chainz and Adam Scott, and a Super Bowl commercial. To win cool stuff, viewers had to download the app, take photos of the receipts in the video and submit them (aka expense them).

The Super Bowl ad spurred 10,000 people per minute to visit Expensify’s website during the game, while the music video was viewed over 11 million times on YouTube.