Women are hard on themselves, holding onto skewed and negative perceptions about their bodies that others don’t see. Dove conducted a social experiment in which they used an FBI-trained sketch artist to draw portraits of women based on their own self-description and descriptions by strangers who met the women briefly. Dove filmed the reactions of the women to the drawings, who were shocked by their own negative self-images and touched by the much kinder views of the strangers.

The experiment generated two films, eight short films and an online exhibition of sketches. The campaign was the fourth most shared on YouTube and was viewed over 70 million times with a total of 3.8 billion impressions.