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Samsung – Safety Truck

Argentina has one of the highest rates of vehicle accidents in the world, with most occurring on two-lane roads and in overtaking situations where drivers can’t see clearly ahead. To start a conversation about road safety and offer their solution to the problem, Samsung Argentina designed a safety truck with four front-positioned cameras that projected their image onto exterior monitors located at the rear of the truck. This gave the drivers behind the truck a clear view of any possible hazards ahead and ‘drove home’ the clarity of Samsung screens.

The video of the truck in action had more than 7,6 million views on YouTube and was featured in many publications. The prototype truck enabled Samsung to show that the technology worked and to promote the idea to save lives.