Marriage proposals are sweet, touching events, unless the person being proposed to decides to turn down their lover and publicly humiliate them. Proposal looks like an amateur video of an Indian girl rejecting an awkward marriage proposal from her boyfriend in a mall. Cadbury later revealed that the video was fake and part of their new “Not So Sweet” campaign.

The video was shared well over 7 million times across multiple YouTube accounts and Facebook pages and helped Cadbury establish their new proposition worldwide.