Runners are more motivated to beat their personal bests when they can see their progress and compete with others. Nike+ not only marked a much improved interactive experience for runners, but a major transition of sports brands to Internet of Things devices.

Over one year, 95 million minutes were spent on the Nike Training Club app. Every Nike+ user had set a personal goal, half of the community was involved in some kind of a challenge, and 100,000 unique films were created based on user activity.