Athletes use various methods and motivations to push themselves further, such as pace setting and visualization. The Nike Unlimited Stadium was a temporary 200 metre running track erected in Manila during the 2016 Olympic Games. It was designed in the shape of the Nike Lunar footprint and up to 30 runners could engage in a race with virtual avatars of themselves.

The Nike Unlimited Stadium won 15 Lions at Cannes, making it Asia’s most awarded campaign at the festival.