65% of Australia had no mobile signal in 2014, meaning that people who live in or travel through these disconnected areas were extremely vulnerable to accidents, crime or outcomes of natural disasters. Knowing that Toyota Land Cruisers are extremely popular vehicles in these remote regions, Toyota created a device that could be fitted to their vehicles and act as a mobile network, connecting drivers to the outside world and notifying first responders in the case of an emergency.

The network project began in August 2015 and covered 50,000 square kilometres of the remote Flinders Ranges in South Australia.