Actions that most of us do without thinking can be insurmountable obstacles for those living with disabilities. Ikea created a suite of adaptors for a number of their products, specifically for people with disabilities to make their everyday lives easier. The adaptors were found for free in Ikea stores in 127 countries or 3D printable by downloading the necessary files from Ikea’s website.

The campaign saw a 37% increase in sales for products that had adaptors available, as well as a 33% increase in revenue.