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Puma – Beatbot

Runners perform better in a race when they have a pace setter to follow. Puma designed a pace setter robot that was programmed with various paces over various distances, could remain on the line and navigate bends. They then invited professional runners to race against it and shot a video.

Puma running mentions rose to 11,300 in four days compared to 7,700 in the previous month. The ad reached over 14 million people, with 87% positive sentiment and over 200,000 views on YouTube.