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MegaFon – MegaFaces

Selfies are a way to broadcast ourselves into the online world, but they are nothing more than small, 2D impressions. At the Sochi Winter Olympics, Russian Mobile Provider MegaFon gave people a chance to see their faces in largescale 3D. They created a huge kinetic billboard that used mechanical actuators to create 3D portraits of people who used their photo booths at the Olympics or in 30 other Russian cities.

140,000 people took a 3D selfie and the live stream of uploaded pictures amounted to 3.2 million registered viewers. The billboard was covered by more than 1000 media publications with over 12 million dollars in earned media.