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Pepsi – Unbelievable Bus Shelter

Commuting is a chore and waiting on your bus can make it even more frustrating. To spark a little excitement in commuters’ lives, Pepsi made an Augmented Reality bus stop that displayed various crazy scenarios, from killer robots and meteors hurtling towards you, to monsters coming out of the sewer and more.

A video showing people’s reactions received over 8 million views at the time and Pepsi Max sales went up by 35% during the campaign.