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Miller Lite – Cantroller

Beer is a big part of the gaming culture; 40% of gamers drink beer while they play.

Miller Lite wanted their beer to be on the lips of gamers in the summer of 2019, so they created a fully functioning game controller on a 12 oz beer can for the E3 Expo. The 10-button controller included USB charging and Bluetooth. They released a limited supply of 200 controllers and gave one out in a live stream on their newly-launched Twitch channel.