Clothes that fit us well and compliment our body shape give us confidence and get attention. In 2011, Levi’s launched a range of jeans called Curve ID to better fit the shape, not size, of different women. To promote their more flattering fit, a video was made of a young woman with a hidden camera in the back pocket of her new jeans as she strolls through the city. Men and women of all ages are caught on camera looking at her behind.

The video went viral and had 8 million views on YouTube, with mentions in various shows and news segments. It hit number one on the Ad Age Viral Video Chart.