Gillette is renowned for its precision blades that give men the cleanest shave ever. When a video circulated of Federer nailing a trick shot off a guy’s head, the internet hotly debated its authenticity. The video was released by Gillette, who were working with Federer on a commercial shoot at the time. It looked like a caught on camera moment, as Federer casually chats with a crew member off-set, then gets the guy to stand with a can on his head and knocks it off his head, not once, but twice in a row, with perfect precision.

Gillette maintained that the video was all filmed in one take and the ambiguity of the whole situation caused it to go viral. It was the most viewed video on YouTube the week it surfaced, with over 7 million views.