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Chevrolet – OK Go Needing/Getting

Small cars can still have big sound. To promote the Chevy Sonic, Chevrolet partnered with OK Go, an indie band known for their bizarre music videos, and recorded one for their song Needing/Getting. A rallytype track was set up with over 1100 instruments and the band’s frontman, Damian Kulash, drove the Chevy Sonic down the track, its modified pneumatic arms strumming guitars, hitting keys on pianos, and thrashing drums, chimes and other assorted home-made instruments.

The video skyrocketed to number one on YouTube on its launch day, beating Madonna’s Super Bowl half-time show and generating over 40 million views over time.