Every basketball fan dreams of playing with their favorite professional player. Footlocker gave their fans a chance to play HORSE against NBA star James Harden. Fans shared videos of their shots through social media using #horsewithharden and James tried to match them in a live stream.

Hashtag #horsewithharden reached of 61 million people, while Footlocker’s homepage received nearly 10 times its normal amount of traffic and their YouTube subscriptions
went up by 350%.