Expensify dropped their first ever marketing campaign and made expense management look cool. ‘You Weren’t Born to Do Expenses’ launched with a teaser music video featuring rapper 2 Chainz and actor Adam Scott. It showcased expensive items that viewers could win. The follow-up was a Super Bowl ad that explained how – viewers had to download the app, ‘expense’ the items in the video (take photos of the receipts) and submit them for a chance to win.