Jordan Brand turned the myth of “Air Jordan” into “A/R Jordan” when they pulled off a Snapchat and e-commerce campaign for a new generation of NBA fans. Coincidentally hosting the All-Star Weekend on the 30-year anniversary of Michael Jordan’s 1988 slam-dunk win, the brand took this inspirational moment and recreated it. They overlaid Jordan onto a geofenced basketball court in his famous jump shot. Snapchat viewers could watch the shot in real-time and score the latest Air Jordan III sneakers.