Tanqueray awarded the first ever Pantone color to the namesake city of their new gin. Flor de Seville gin blossoms with the fragrances of Seville, so it had to capture the heart of the Spanish people. Tanqueray set out to discover the famously talked about ‘special color of Seville’, using an algorithm on Google Street View to locate the most iconic monuments and most popular streets. It analysed over 10,000 images and calculated the chromatic identity of the city, #FFAB60 orange, which was then certified by Pantone.