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Apotek Hjartat – Skin For Skin

Gamers on Steam can now ‘level up’ their own skin thanks to Swedish pharmacy Apotek Hjärtat. They activated a function in the game where players trade in-game skins and items for actual skincare products, which get mailed to them. The campaign stressed the importance of skin health by drawing attention to the negative impacts of sleep deprivation and many hours sitting in front of a screen.