CATEGORIES
Back to list
Back to list

Petz – Pet- Commerce

Brazil’s largest pet store created an online shopping experience for dogs instead of owners. They used data collected from 20,000 facial expressions of different breeds and developed an AI algorithm that could identify a dog’s facial expressions as effectively as a dog trainer. The website’s UX and UI are designed specifically for canine vision and hearing. Via the device’s camera, the site reads expressions of approval and adds items that they like to the shopping cart.