Where we are
Public platforms with smart contract functionality allow users to access intellectual property like music or news using virtual currency tokens. Ethereum automates royalties to content creators, making micro-transactions easier and laying the groundwork for new, passive ways to transact royalty payments.
Where we’re going
Digital assets ownership is being placed back in the hands of content creators and this is reflected in changing laws and the rise of these decentralized platforms. They will no doubt be favored over the old distribution model as creatives regain full control of their content without any intermediary between them and an engaged audience.
How to think about it
Fixed price everything will wain as we transition further into a rental economy. Consider how subscription and rental has disrupted many business models and imagine how new automated and metered microtransactions can change your industry.